The Opportunity:
Stringam Law is looking for a Marketing & Business Development Director to shape how the firm shows up in every community it serves. Reporting directly to the CEO, you will lead the firm’s marketing, business development and brand strategy across 22 offices in Alberta, Saskatchewan and British Columbia. You’ll manage the marketing budget and show what it’s achieving, and set the direction for business development, with a Manager and Coordinator bringing it to life day to day with our lawyers and practice groups.
Here’s the fun part: we are rethinking how we plan, budget for and measure marketing and business development. You won’t just run the function. You’ll help shape it, with more scope and autonomy than a similar role in a much larger firm.
Stringam brings together community-based firms, and it still feels friendly, down to earth and genuinely collaborative. Our CEO and leadership team work closely together and like new ideas, and our partners, associates and practice group leaders know their communities inside out.
What You’ll Do
- Lead the firm’s marketing, business development and brand strategy across all 22 offices.
- Plan targeted practice-area campaigns, and keep our digital, print, advertising, social, website and online reputation work pulling in the same direction.
- Lead our major sponsorships, and give offices clear criteria so they can make smart local choices on their own.
- Oversee firm events, from referral appreciation events and office grand openings to the annual retreat and awards program.
- Set the direction for business development, while your Manager and Coordinator deliver it day to day, including lawyer Success Plans and practice group planning.
- Manage the marketing budget, help rethink how it’s spent, and show the CEO what it’s achieving.
- Lead, coach and grow a marketing and business development team.
Qualifications and Competencies
• 5+ years leading marketing and business development, including integrated campaigns and brand initiatives.
• A strategic mind and an analytical streak. You like to know what's working, and why.
• Hands-on comfort with today's marketing tools and technology.
• A proven track record of leading, coaching and developing a team.
• Experience in a law firm, another professional services firm or the service sector. Legal industry experience is a big plus.
• The credibility to earn the trust of high-performing professionals, and the persuasion to bring them on board.
• Strong communication skills, whether you're presenting to the board or chatting one on one with a partner.
• A proven ability to manage a budget and report on results.
• A degree in marketing, communications, business or a related field is preferred.
Compensation is competitive and commensurate with experience. This is a regular full-time, senior management position with occasionally irregular hours, including some evenings, weekends and travel for firm events and office visits. We provide a comprehensive benefits package which includes medical, dental, prescription drug, life insurance, critical illness, long term disability, company matched RRSP, and vacation and personal time.
Application Instructions
This search is being conducted by Van Dyke Marketing on behalf of Stringam Law. Please submit your cover letter and resume below in confidence to Susan Van Dyke at susan@vandyke.ca. All applications will be held in strict confidence. Stringam Law is an equal opportunity employer.
We thank all applicants for their interest. Only those selected for an interview will be contacted.